Mart Saarma’s Masterclass
Innovation with inspiration

We can never have too much innovation! Leadership, communication, motivation and innovation are words often used these days. Less often is it discussed how they arise from making relationships productive, unlocking our potential.

“To be or not to be? – Do I need to become an entrepreneur, a business manager – if I want to be an innovative scientist?” – this is the question.
• Do you want to see how your great scientific innovative idea works in life? – making us healthier…safer…more productive?
• If you don’t push that – no one does! But how do you do that?
• What is the process of bringing an idea from lab to life – in reality? And what is your role there?

Your innovation process from lab to life is an expedition where you are the leader.
Classic innovation models can help you to some extent, showing the direction and the different stages of innovation process, but they have one shortcoming: they look at a steep process of innovation (which is rather like climbing in mountains) with a bird’s eye view: the track seems short!
Classic models do not pay much attention to the “human component” at every stage of the process: who is doing what in every stage of the innovation expedition?  But at the end of the day, it is all about focussing attention to finding the right people – who help the idea to grow, manage risks of failure, scale and speed it up – create the success story.
Linear models of innovation are usually slow and do not always work. Disruptive innovations are moving faster to the life and have tremendous impact.

There are different ways to grow ideas from lab to life, from bench to bedside.

Peter Drucker, father of knowledge-based management has stated: “People have to grow from their strong talents, not to waste their life, compensating their weaknesses.” So – you don’t have to become an entrepreneur… but a leader!

Mart Saarma’s enthusiasm, vast experience and the inspiring kind atmosphere in our masterclass will help you to design your way of innovation – which uses the best of your talents.
You will find the structure and logic for your innovation expedition. Your conviction as an innovative scientist and enthusiasm as a leader will push limits and build bridges, gain respect and create new friendships. Successful innovators grow with their ideas and ideals – so the journey will be the reward.
We need your innovation!

You are very welcome to our masterclass!

Marju Unt allkiti
Marju Unt

Marju Unt
Estonian Euromanagement Institute


Part 1: Friday – Saturday, December 13 – 14, 2019
Introduction, orientation and mapping innovation expedition

Part 2: Thursday – Friday, Sept 17 – 18, 2020
Interim reporting, Prospects for future innovation

Emajõe Maja, Emajõe 8, Tartu, Estonia


YOUR INVESTMENT 1490 € + VAT will pay off:
More focus and fun in your work – and life!


call: +372 51 30146 Marju Unt

Special rates for our Masterclass:

Hotel Antonius
superior 79 €/night

Hotel Dorpat
standard 56 €/night

From lab to life – playing to win:
Innovation is a team sport

Mart Saarmasmall

Legendary Estonian scientist, neurobiologist, professor Mart Saarma is a true passionate innovator.
Growing up in an academic atmosphere of the old university town Tartu; both of his parents were professors of medicine. While interested in science, Mart was also a talented basketball player. Fortunately he chose science to be his life’s calling. Molecular biology was a hot new topic at the time and Mart worked in the truly inspiring atmosphere at the lab of Prof Artur Lind, then built up his own lab in Tallinn.
The first director of Institute of Biotechnology of Helsinki University, former vice-president of the European Research Council (ERC), 
founder of two high-tech companies, Mobidiag Ltd. and Herantis Pharma Plc., member of Estonian Academy of Sciences, EMBO, Academia Europea, Tanner Academy, etc, etc. Even in high-ranking science administration positions, Mart continued to work in lab. Science is the love of his life, and innovation is an integral part of it.

The masterclass is moderated by Marju Unt, founder and CEO of Estonian Euromanagement Institute, trainer of entrepreneurs and leaders.

Please take a look: Mart Saarma is inviting you to his masterclass…

… and what else shall we discuss …

What is innovation anyway?
• Strategic awareness: science and society
• Understanding your role as an innovator
• Typical mistakes which destroy innovation
• Innovation models and reality: what is missing?
• Social innovation

Mart’s own life story: important decisions on the crossroads

Different states – different attitudes to innovation
• The most innovative states
• Ecology of innovation
• Universities and applying scientific discoveries
• How about Estonia? Estonia’s prospects for high-tech industry

From an innovative scientist to a leader of innovation expedition: building trust
• Leadership in communication and negotiation
• Creative leadership: finding the right people to advance the journey
• Leadership in building teams in different stages of innovation

Patenting strategy for scaling up
• Which ideas are worth patenting? Which ideas are not?
• It’s all about timing: when and how?
• Licensing
• Collaboration with companies
• Technology transfer

Creating high-tech companies
• High-tech business models
• The value proposition and finding funding

Mapping your innovation expedition as a leader
• What is your vision of your innovation expedition? (Why? How? What?)
• Your enthusiasm: interests & talents; people & networks; resources
• Expanding your world with the right focus
• Your strategy for scaling up – creatively
• What do you really need to succeed?

Priit Anton, VP, Guardtime

What often happens: after the course is over, emotions fade and the course folder lies unopened in the drawer. This did not happen after Negotiations’ Technology!  I started using NT right away, and have done it daily – with growing joy.
Business is relationships (Peter Drucker). With NT we have grown our company in different ways.
First: in the market: from competition to collaboration.  If you are partnering – instead of competing and fighting for survival – both parties can grow from their strengths, become more prosperous. This frees time for thinking.
Second: inside the company: form dictatorship to diplomacy. Third: inside the family: I found surprisingly that parenting the teenager the NT skills came very handy.