Annemari Muru, Head of Structural Funds Agency, Archimedes Foundation

aprill 26th, 2016   •   Annemari Muru, Head of Structural Funds Agency, Archimedes Foundation kommenteerimine on välja lülitatud   

Before coming to the Negotiation Technology course, I thought that I knew quite a lot about negotiations. And about relationships in life in general. – I was wrong! I realized that I knew a lot less than I thought.

Yes, the focus was negotiation skills. But the real value came to me at the end of the course: I realized that every situation in life, work, family etc – reflects my own inner balance. Surprisingly often we think we know, but actually do not know what we want: what is important and why.  Success in negotiations is not how well we bargain with the other party, but rather – how well we know what we really want, and why.


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The essence of all successful entrepreneurial business development lies in ‘know who’ and the successful development of ‘trust based’ relationships. This demands a constant process of learning and education of all key stakeholders and external decision makers. The skills needed for this process are at the centre of this programme.

An essential element in success is selecting who to deal with and who to learn from. The Estonian Euromanagement Institute is itself an examplar of successful development of key relationships over more than two decades.