Executive Communication
creating energy via clarity

Leadership, communication and motivation are words often used these days. Less often is it mentioned how
they arise from making relationships productive.

“Business is relationships” – Peter Drucker
proclaimed back in the 1960’s.
His idea is even more critical today as technology extends what is possible from creative dialogue. But to unlock that potential – on an individual and professional level – we need enhanced communication skills, especially negotiation skills.

Not just bargaining, but systemic use of
creative negotiation in order to bring into
focus what is possible and desirable through
agreement, regardless of the difficulty of
the problems at hand and
the people and institutions involved.

You are very welcome to our master class!


Monday – Thursday, June 10 – 13, 2024

Emajõe Maja, Emajõe 8, Tartu, Estonia
Your investment 1640 € +VAT will pay off:
Key to success is self-confidence – you’ll
become a better leader, more convincing
communicator, which will lead to happier teams,
satisfied clients and partners around you.
More fun in your work – and life!
call: +372 51 30146 Marju Unt
write: marju@euroman.ee

June 10, Monday 10 -18,
June 11, Tuesday 10 -18,
June 12, Wednesday 10 -18
June 13, Thursday 10 -18

Special rates for our Master Class:

Hotel Antonius
superior 89€/night
de luxe 105 €/night

Hotel Dorpat
standard 79 €/night

Playing to Win:
Negotiation Technology international master class

A unique negotiation skills training programme in the
that empowers you, by giving a model to maximize
the outcomes from your communication and transforming
your negotiations into learning experiences. It goes far
beyond offering standard communication techniques.
Employing the latest expert thinking and research, the
course provides a strategic and psychological
framework – technology –
to use in negotiations and as
a self-assessment tool for ongoing learning.
This builds self-confidence and enables
more efficient and rewarding collaboration.
Everybody wants to be a member of a winning team.


Strategic 3-stage model of negotiations
• Understanding your role as a negotiator
• Typical mistakes which destroy co-operation
• Preparing for negotiations: key elements of plan
• Strategic thinking and expressing
• Criteria for decision-making
• Strategic stages and interim finishes

Model in practice:
• 7 mighty negotiating tools
• Agenda control and timing
• Gaining hidden information
• Power in negotiations

michaelmarjuMaster class is led by Michael Gallagherexperienced American lawyer and strategic thinker, founder of Estonian Law Foundation, former director of Tartu University Eurocollege, president of consulting company TakeFive, and Marju Unt, founder and CEO of Estonian Euromanagement Institute.

Techniques in negotiations
• Influencing techniques in difficult talks
• Body language
• Leading the game
• Creating dialogue and listening skills
• Using quiet and tough tactics
• Training the techniques
Erle Nõmm is internationally recognized communication trainer. With her help you will practice situations in negotiations to become more courageous, skilful and self-confident to lead the game in real life.

The essence of all successful entrepreneurial business development lies in ‘know who’ and the successful development of ‘trust based’ relationships. This demands a constant process of learning and education of all key stakeholders and external decision makers. The skills needed for this process are at the centre of this programme.

An essential element in success is selecting who to deal with and who to learn from. The Estonian Euromanagement Institute is itself an examplar of successful development of key relationships over more than two decades.